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Sony Xperia
Sony wanted to incorporate mobile marketing into their offline materials to promote the launch of the new Sony Xperia. The campaign was competition-based and aimed to both create awareness of the new music player and to invite users to 'opt in' via competition entry for the chance to win the newly-released product. |
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Nivea Suncare |
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Nivea wanted to promote the launch of their new Suncare App and opted to implement mobile response mechanisms in their marketing strategy.
Take 5 Mobile/DRG created a mobile landing page to drive downloads of the app and drive traffic to the mobile site. QR codes were distributed by Take 5 Mobile/DRG throughout Nivea's print and outdoor advertising and Take 5 Mobile/DRG monitored the activity these mobile response tools experienced. |
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Jameson Whiskey |
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Jameson were re-launching their whiskey with a new 'Mix It Up' campaign to demonstrate the versatility of Jameson as a drink. The campaign aimed to entice its audience to try Jameson with a variety of mixers or as a cocktail ingredient, and was built up around a fun competition to win a Jameson Home Bar Kit.
Competition entry was via engagement with the campaign-specific microsite created by Take 5 Mobile/DRG. The microsite gave details of the prize, the terms & conditions, and posed a question to each entrant. Take 5 Mobile/DRG supplied the QR codes for Jameson's print media and compiled ongoing reports on the responsiveness of the campaign. |
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Audi |
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Audi chose to utilise mobile marketing in their promotion of the new Audi A7. The campaign's aim was to create brand awareness and to drive sales to the Audi A7.
Take 5 Mobile/DRG developed a microsite for the release of the A7 which provided users with further information on the car, a gallery of images and the option of booking a test drive at your local Audi dealer. Take 5 Mobile/DRG provided QR codes for outdoor and print advertising to prompt interaction from Audi's target audience. |
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Betfair |
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Betfair moved part of their company's operations to Dublin last year and, as such, engaged in a substantial recruitment process.
Take 5 Mobile/DRG used QR codes on Betfair's print advertising to direct users to a mobile-optimised microsite (developed by Take 5 Mobile/DRG). The landing page requested a few details from the user in order to apply for a position at the Betfair Dublin offices. |
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Take 5 Mobile's Work with Universities |
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Take 5 Mobile/DRG has engaged in mobile marketing activites with some of the top educational institutions in the country. To promote the Open Evenings of University College Dublin, Dublin Institute of Technology and Dublin Business School, Take 5 Mobile/DRG developed mobile landing pages and distributed QR codes to entice potential students and provide them with detailed information on each Open Evening event. |
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VW Passat |
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In the marketing of their new Passat, VW was provided with QR codes from Take 5 Mobile/DRG to distribute throughout all of their promotionary materials, in addition to use on the actual showroom car itself.
The QR code directed users to a VW Passat Microsite where potential buyers could book a test drive, request additional information on its release later in the year and find out more about the new Passat. |
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RTE |
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Take 5 Mobile/DRG teamed up with RTE Publishing to develop the RTE News Now App. The aim of the application was to provide users with ongoing access to the latest national and international news, sports, business and entertainment stories from the website straight to their mobile device.
The first app was developed for iPhone and iPod Touch, and an Android app later followed. Earlier this year, RTE released the News Now App for iPad. The app has seen a significant number of downloads over the short period of time since its launch, and took away the award for Best Media App, Best Apple App and the Grand Prix (overall best) App at the Appy Awards in 2010. Earlier this year, the News Now App was also deemed 'Mobile Technology Project of the Year' at the ICT Excellence Awards. |
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AVG |
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Take 5 Mobile/DRG engaged in Media Buying on behalf of Anti-Virus Software providers AVG in their campaign to promote the download of their app across South Korea and Japan.
Take 5 Mobile/DRG designed mobile banners across various sites to direct users to download now. |
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