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Boca Raton, FL - August 30th, 2011 | For Immediate Release Boca Raton-Based Take5 Solutions, L.L.C. Acquires Ireland's Digital Reach Group, a Leader in Mobile Marketing ServicesTake 5 Solutions, a leader in multi-channel marketing, mobile technology, trigger, compiled and direct response, announced today that it has acquired Irish mobile services company Digital Reach Group (DRG) headquartered in Dublin, Ireland. David Thornbury, CEO of Take5 Solutions stated that "Offering mobile solutions to our clients is a natural extension of our multi-channel marketing services. DRG's expertise in this area makes it the perfect fit. Not only has it shown to be ahead of the curve when it comes to mobile services, but like Take 5, it is also very focused on driving results for customers". "In general," Thornbury continued, "the US is lagging Europe in mobile marketing and by acquiring Digital Reach Group (the leader in Ireland), Take 5 can now offer our clients cutting edge technology and knowhow. The U.S. is moving rapidly in the mobile world, smart phones are not the wave of the future, they are here now". DRG's CEO, Colm Grealy who will be president of Take 5's mobile division and joining the company's board of directors, added: "In January we'd set out on a strategy to expand through partnerships. We launched at the Orlando-held CTIA Wireless Association Conference in March where initial contact was made with Take 5 that led to this deal. The synergies between the businesses are very strong. Combined, we are in an extremely strong position to offer complimentary services to companies in the US looking for highly targeted marketing solutions across multiple channels while continuing to build our presence in Ireland and Europe. Wrapping the Take 5 data around mobile offerings and digital marketing will add even more relevance and higher response rates to clients." Founded in 2003 by two former executives of Equifax, Take 5 Solutions is anchored by a fully integrated database of over 204MM permission-based emails, 290MM postal records and 170MM cell phone numbers. This allows its customers and prospects to answer their customers' retention and acquisition needs through multiple channels in today's competitive market. The company will work with DRG to offer clients in America a range of mobile services including apps, mobile websites, location-based services, mobile couponing, QR codes and a host of mobile strategies. From DRG's perspective, it will have access to Take 5's network of over 30 sales people who currently work with many of America's Fortune 500 companies, including Disney, Citibank, Procter & Gamble and numerous insurance carriers. According to Thornbury, additional and strategic mergers and acquisitions are imminent in an effort to solidify Take 5's position as a highly-competitive force in the multi-channel marketing environment. If you'd like more information about this announcement, or to schedule an interview with David Thornbury or Colm Grealy, please call John Lofquist, Director of Marketing at 561.819.5555 Ext. 144 or e-mail jlofquist@take5s.com
Take 5 is a leading provider of multi-channel marketing offering, e-mail, postal (business and consumer data), digital, mobile and social media. At the core of Take 5's offerings is one of the largest consumer and business databases that contains opt in e-mail addresses, life event trigger data, survey and response data, cell phone and landline data, along with over 1000 data attributes. To learn more about Take 5 Solutions, please visit: us at www.take5solutions.com ### Boca Raton, FL - September 20th, 2011 | For Immediate Release Take 5 Solutions and Spectra Agree to Business CombinationTake 5 Solutions, a leader in multi-channel marketing, mobile technology, trigger, compiled and direct response data, and Spectra Products, the largest instatement insert provider in the U.S., announced today that they have completed the transaction to combine their businesses. Together Take 5 Solutions and Spectra are a true force in multi-channel marketing with Spectra adding another touch point in customer acquisition and retention to Take 5's other channels. "We're excited about the opportunity to deliver additional value to our combined client base" said Dave Thornbury, Take 5 Solution's Chief Executive Officer. Anthony Aquino has led Spectra Products (the combination of both Spectra and Media Solutions Services) for the past five years of its thirty five year-long operating history. He previously worked at Citibank as a business manager and marketing executive in both their Retail Bank and Credit Card businesses. In addition to his banking experience, Mr. Aquino served nearly ten years with the U.S. Army, including several contingency and combat missions as a paratrooper and ranger. "We are extremely excited about the additional channels that Take 5 will allow us to offer our clients," said Aquino. "Dave [Thornbury] and I have been discussing for years how inserts and other print channels can become truly multi-media focused in driving customers to a wide range of reply paths that Take 5 will bring to the table. This will bring those ideas to execution, and it's clear that Take 5 shares our total focus on customers and their ROI. " While Kinderhook Industries will retain a majority interest in Spectra Products L.L.C. it has repositioned Spectra under the Take 5 Solutions umbrella and established a focused move into the direct marketing industry. Spectra will retain all of its employees in Johnson City, NY. The Spectra announcement is the second Take 5 business venture consummated within the last 30 days. Last month, Thornbury announced the acquisition of Ireland-based DRG Group, comprising DRG and Adforce.i.e. "Our plan is to expand the direct marketing solutions we offer our Fortune 1000 and other clients and to establish Take 5 as a dominant force in the multi-channel marketing arena." The Take 5 CEO plans to announce at least one more acquisition, possibly in the 4th quarter of this year. "Obviously, at this time it's premature to discuss the company or other aspects of the deal but suffice it to say it will provide a great lift to the direct marketing resources of Take 5 Solutions." If you'd like more information about this announcement, or to schedule an interview with David Thornbury or Anthony Aquino, please call John Lofquist, Director of Marketing at 561.819.5555 Ext. 144 or e-mail jlofquist@take5s.com
Take 5 is a leading provider of multi-channel marketing offering, e-mail, postal (business and consumer data), digital, mobile and social media. At the core of Take 5's offerings is one of the largest consumer and business databases that contains opt in e-mail addresses, life event trigger data, survey and response data, cell phone and landline data, along with over 1000 data attributes. To learn more about Take 5 Solutions, please visit: us at www.take5solutions.com ###
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