 SolutionsM-MarketingNow that virtually everyone has a mobile phone, companies have an unrivalled channel to reach and build relationships with huge audiences and promote their brands. With 3 billion mobile phones in circulation, virtually half the global population can be reached via mobile messaging. The consumer's relationship with the mobile phone has also changed significantly in recent years. It has become a powerful, interactive communication tool, able to produce compelling graphics and feature-rich promotional content — perfect for mobile marketing. Mobile marketing has many benefits for brands and business including:
AdvertextingThe mobile phone is rapidly growing in importance for advertisers as both a delivery and a response vehicle. With ROI from traditional advertising media declining and consumers becoming less and less motivated by it, the mobile phone offers the opportunity for brands to re-engage with consumers through a more personal and more immediate medium. M-DirectAs a direct marketing delivery channel, the mobile phone is unparalleled in its ability to put timely promotional materials in front of consumers and get superior response rates. Brands can undertake a range of direct marketing activities via mobile. Mobile Coupons and VouchersPaper vouchers and coupons were once popular, but now the mobile channel is a better road to success. Via unique offer codes, vouchers and coupons remain on consumers' phones once received, vastly improving uptake rates. Later in a retail outlet, consumers can take advantage of special offers simply by displaying the appropriate promo code to the retailer. Mobile TicketingHere's an innovative idea that's finally arrived: the distribution of tickets-sports, entertainment, even travel-via SMS and the mobile phone. SMS not only offers significant cost savings for ticketing organizations, it also simplifies tracking the number of tickets sold and distributed.  |
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